About Me
The last 8 years, I’ve grown a following of 750,000+ people online.
And it’s made me miserable.
I grew a Facebook Page to 500,000 followers.
I grew my Medium blog to 60,000 followers.
I grew my Youtube channel to 160,000 subscribers.
I listened to gurus like Gary Vee, who told me to sell my 20’s to enjoy my 30’s. I posted 5 articles per week, 1 video per week, 3 Instagram posts per week, and dozens of tweets per week for years.
I created. And created. And created.
Until I burned out.
My rock bottom moment came in 2021 when I deleted my 500,000 follower Facebook Page after three years of work. I just couldn’t take it anymore.
Soon after that, my main blogging platform, Medium, started imploding. My views got cut by 3/4 over the course of 18 months, and my entire $100K per year online business died in front of me.
I then wrote on LinkedIn for two years—which kept my business on life support in 2022 and 2023. LinkedIn never really felt like my kind of place, though.
Then I found Substack.
2023 - 2024: I Found Substack
I started writing here in the fall of 2023, and boy, what a difference I felt. It was a breath of fresh air to be around people who LOVED writing. On LinkedIn content felt so spammy, but on Substack it felt like a community of real writers—folks who loved writing in their bones.
It also felt like this community was tired of the formulaic, fake nature of online writing. The copying. The hustle porn. The broetry. People wrote articles with titles like “An Ode To My Shoes.” It felt really indie and authentic.
Then in early 2024, I started experimenting on Notes.
On January 11, I wrote a Note that got 294 likes.
It won me 50 subscribers in 24 hours. I was floored.
I didn’t expect it to become one of the most powerful growth tools on Substack. I wrote a few other viral Notes in 2024.
Like this 1,200 like Note about chasing friends instead of followers.
Or this 4,000 like Note about my journey as an entrepreneur online.
Miraculously, this newsletter grew by 10,000 subscribers over the course of one year because of my viral Notes. As a result, most of what I write on Substack is about growing on Notes.
Then in 2025, everything changed.
2025: My Obsession With AI Starts
I fell deeply in love with AI, and created the NoteSmith—an AI tool that helped folks rewrite their drafts into clean, viral-worthy Notes.
People loved it. It’s been used over 3,000 times, and driven 10,000’s of likes for folks on Notes.
I realized something profound: AI tools are PHENOMENAL for teaching.
I realized something else: I write too much about Notes!
I have 10 years of experience blogging online, and growing followings of 10,000+ on multiple platforms, but I hardly talk about monetization, positioning, etc.
So for the rest of 2025, I plan to give readers 6 new AI tools, and 100’s of AI prompts to help them through the entire Writing Long Game.
I’ll help you:
Position yourself
Find ideas
Stay consistent
Write blog posts
Monetize like a pro
I’ll pour all 10+ years of my experience in blogging into these tools and prompts, to help you conquer the entire Writing Long Game.
Subscribe right here to join me.
