Why I'm Expanding Beyond Notes — And What's Coming Next

Photo by David Nicolai on Unsplash

Hey friends!

Our summer sale ends tonight at midnight.

If you’ve been on the fence about going paid, this is the best time.

You’ll get $48 off, access to my full vault of tools, and everything I’m releasing over the next 7 months — including 6 new AI tools, hundreds of prompts, and two newsletters for the price of one.

Scroll down to see what’s coming. And if you’re even thinking about becoming a paid subscriber, now’s the time.

👉 Upgrade to paid for $112/year before midnight.

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My New Direction For This Publication

7 months ago, I rebranded this publication to The Writing Long Game.

And since 2025 started, we’ve published some truly INCREDIBLE Notes tools and content.

But.. this isn’t the called the Notes Long Game.. it’s called The Writing Long Game.

I’ve created enough stuff about Notes—I’m just repeating myself at this point.

So it’s time to expand. The Writing Long Game should be about the whole game—finding your niche, getting consistent, writing better blog posts, monetizing, not just growth.

So, starting in July, I’ll spend the final 6 months of 2025 creating:

• 6 new AI tools

• 100’s of AI prompts

• An explosion of free + locked articles about 6 specific stages in The Writing Long Game.

It’s occurred to me that, to have success on Notes, you really need to have EVERYTHING humming well—monetization, blog posts, your niche, etc. It’s all connected.

And since I’ve been writing online for 10 years, I’m well-positioned to help you on all these fronts.

Here’s what I plan to cover..

🧭 July – Identity & Positioning

• Use the Identity Finder tool to uncover your niche + unique positioning.

• AI prompts to help you discover what only you can write, and how you can write it better than everyone else.

🗺️ August – Content Planning

• Discover your 5-10 core messages and stories to hit on constantly.

• Use the Content Compass tool to map your stories and beliefs to viral-worthy articles and Notes.

• AI prompts to help you turn your stories and beliefs into sticky content

✍️ September – Writing Better Blog Posts

• Learn how to write engaging, well-structured posts (intros, headlines, etc.)

• Use the BlogSmith to get draft feedback and editing help, like the NoteSmith

• AI prompts to help you write better intros, headlines, etc.

🎙️ October – Strategy Refinement + Voice Work

• Use the Substack Strategist to analyze posts and Notes that are working, and not working, so you can adjust your strategy on the fly.

• AI prompts to help you refine your voice and content strategy

• Get clear on how your voice/content is working, and what to double down on in your writing

🫂 November – Community Building

• Use the Community Strategizer to design a connection plan with your audience

• AI prompts to help you ideate a marquee monthly/quarterly event so you can sell more paid subscriptions or bond with your audience more

• Learn rituals and feedback loops to retain readers

💰 December – Monetization

• Build a custom monetization plan with the Monetization Strategist

• AI prompts to help you explore what to sell and how to sell it, based on EVERYTHING you discovered in the last 5 months

• Develop offers that align with your writing and audience

All of these topics feed into one another perfectly.

A holistic blogging strategy, developed thoughtfully over time, in conjunction with the greatest personal assistant you could ever imagine: AI.

Paid subscribers get it ALL.

Speaking of..

These AI Tools + Prompts Will Be Worth $10,000+

We’re in the middle of an AI revolution.

If you don’t like to use AI for writing, that’s fine, but one HUGE thing I’ve realized this year is that AI can be a hell of a teacher if prompted right.

Instead of paying for 1-1 time with me, you can use AI prompts and tools to learn, strategize, and implement my teachings without me having to be there.

AI is a PHENOMENAL teaching assistant.

If you don’t believe me, try my tools. I guarantee my Headline Writing tool can write headlines that’ll knock your socks off.

Imagine an AI tool that helps you find your ideal niche, create a custom monetization strategy, and helps you edit poor blog drafts to perfection every time?

Imagine going from a 1/5 in every blogging category to a 5/5 overnight?

If you:

• Become an expert at positioning

• Become an expert at finding ideas

• Become an expert at writing Notes

• Become an expert at writing blogs

• Become an expert at monetization

Wouldn’t blogging success be.. inevitable?

It sounds too good to be true. Here’s the crazy thing, though…

IT ISN’T!!

AI IS the most important invention in the history of mankind. That’s why we’re able to do stuff like this now!

What used to cost people $1,000’s, maybe $10,000+ to talk to a writing coach can now cost $100, because it’s easier than ever to scale yourself with AI as a teacher, thus lowering the price of entry for students.

What used to take weeks, months, and years of work now takes minutes to do. It’s insane.

I Built A New Database

To kick off this new unification, I’ve built a library of past articles, tools, trainings, and resources divided by category.

There, you can get my advice about:

1. Finding your niche

2. Writing

3. Not getting discouraged

4. Substack growth

5. Staying consistent

6. Monetization

7. Writing with AI

8. Using AI

Everything I’ve ever written is there—free or paid. Links to all my tools, AI prompts, and trainings, and articles.

I’ll constantly add to this library as I keep posting, and I’ll keep it dead-simple organized for you.

Check out the Writing Long Game Library.

You’re Getting 2 Newsletters For One

I haven’t even mentioned the fact you’re getting 2 newsletters for one. I just launched Scale Yourself With AI, where I’ll publish articles on Thursdays about how to use AI to help you teach, scale, write, and 5x your business.

Yes, many of those articles WILL BE locked.

Yes, a paid subscription to just that newsletter alone will probably be worth $500+ a year AT LEAST.

Here’s what we’ll cover in the next 7 months. Paid subscribers will get ALL of this.

June – Reframing AI

• In month one, I’ll help people see AI not as a threat, but as a reflection and amplifier of who they already are.

July – AI Can Help You Teach And Create At Scale

• I’ll show you how AI rewards people with real experience, not shortcuts.

• I’ll emphasize that skin-in-the-game creators can scale faster, smarter, and more authentically.

August – How To Create Your Own Bots

• I’ll show you how to “clone” yourself with AI to teach, write, and help you make decisions.

• I’ll show paid subscribers how I made my own bots step-by-step.

September – How To Monetize Your Bot

• You’ve created an insanely helpful bot that your audience loves. In September, we’ll talk about how to monetize it.

October – How To Use AI As A Writing Partner

• I’ll show you how to use AI to help learn your style and write things for you that you don’t want to write.

• I’ll help you see AI not as a crutch, but a co-creator that sharpens your voice.

November – How To Use AI As A Business Partner

• I’ll teach you how to use AI as your behind-the-scenes team: strategist, coach, and launch partner in one.

December – AI for Course Creation

• Finally, I’ll show you how to use AI to help you create courses or programs in days instead of weeks/months.

Paid subscribers will get access to all these goodies. I don’t know how I’m offering this for $160 a year—and right now you can get it for $112!

The Best Time To Become A Paid Subscriber Is Right Now

Until midnight, it’s $112 to get an annual subscription instead of $160.

In the next 12 months, you’re getting a whole system to grow your blog every step of the way, not just Note hacks. You’re getting 100’s of prompts, 6 AI tools, and not to mention a whole other newsletter about AI bundled in!

It is going to be a heck of a ride.

It is 100% going to be a silver bullet to finding success on Substack.

And 7 months from now, when you see all I’ve built, and you see how much I’ve raised the price.. you’ll be sorry you didn’t join us now for what seems like pennies on the dollar.

Upgrade to an annual subscription right here until midnight tonight.