How I Write 30 Substack Notes In 30 Minutes

That average 50-100 likes each

Photo by Daniel Fazio on Unsplash

WARNING: I’m about to melt your mind.

Take a look at these Notes for me.

Did you like them?

If so, you’re not alone. A lot of people liked them—in fact, 588 people did in total.

There’s something I didn’t tell you, though….

These were written by AI.

Oh no!

“Tom, this is fake!”
“This is so robotic!”
“I hate you, Tom!”

To that I say… really? Just five seconds ago you probably read these and were like “Nice, Tom.”

This isn’t even the real mind-bender, ladies and gentlemen..

If you think that AI is robotic, take a look at the whole “content creation” industry in general.

It is a robotic mess out here, and it’s been one for the last 10 years!

Forget About AI—The Whole ‘Content Creation’ Industry Is Robotic

Take a look here. I wrote this Note in January.

People loved it, so I decided to write a cousin to it in May:

Other people loved it, too.

Some folks loved it so much that they copied it. 🤡

Numerous times, in fact. 🤭

Here’s the cold-hard truth about writing online and making money doing it..

You’re shooting yourself in the foot if you don’t repurpose, re-use, or talk about the same stuff over and over again.

Here’s Tim Denning—one of the most popular bloggers on Substack—repurposing a message he wrote about in a blog post in a Note.

I’m not mad at Tim! In fact, I think he’s smart to do this.

Take a look at Mr. Beast. This guy re-uses formulas and headlines all the time in his videos.

I hate to say it, but this is kind of the dirty reality of making content—or writing—online.

If you want to make money writing, you got to play the greatest hits.

Paul McCartney doesn’t tour the world and only play new songs.

No, he plays Penny Lane, and The Long and Winding Road, and Let It Be. Fans would be livid if he didn’t do that.

As writer, this isn’t something to be angry about. If anything, you should be happy about it! You know which formulas work, so if you need views, you can just call upon a popular formula to get them for you.

Great, right?!

Well, maybe not always!

You Probably Waste 5+ Hours Weekly Writing Repetitive Content

If you’re smart, you’re probably dedicating at least a few hours per week writing Notes, Tweets, LinkedIn posts, or articles about stuff you’ve written about before.

How does it feel in your bones to write this repetitive content?

I’ll go first..

It effing sucks.

For people who view writing as a job, not a love, it’s probably just another Tuesday. But for us folks who LOVE writing? Yeah, it sucks, and always will suck.

This Is ‘The Game’ Of Creating Content Online

And here’s a harsh truth: If you want to make money writing online—real money—you can’t escape the game.

You must play it.

This creates a kind of “split personality disorder” in writers.

There’s joyful work—like writing, reading, and exploring ideas.

And there’s repetitive work—like content repurposing, social media management, etc.—which feels boring.

You do this boring work every day.

And, in my experience, I do far more of the boring work than the joyful work as a creator.

Look.. I support, 100 percent, what I write about—even when I’m regurgitating something.

But it also sucks to have to regurgitate it, you know?

The Real Issue? Your Creative Energy Is Limited

I conceptualize my creative energy with a cup of water.

You only have so much creative energy every day.

You use your finite creative energy bank every time you write a blog post, write Notes, or make Youtube videos.

Which means, if you’re playing the content “game,” your creative energy is getting sapped by stuff you really don’t want to do.

That kinda sucks, right?

What if you could spend less creative energy making stuff you hated, and more energy making stuff you loved?

Well, ya can. And the answer is staring you directly in the face.

Ironically, AI Solves This Problem For You

A lot of folks are quick to dismiss AI as a “huge time-waster,” which is, to put it lightly, very ignorant.

I love you Sarah, but you're wrong about this.

It actually does the opposite.

AI helps you save time so you can do more of what lights your soul on fire.

I bet you’ve never heard “AI” and “lights your soul on fire” in the same sentence before. Well, welcome to reality.

You’ve been lied to about AI.

In 2025, AI IS actually the best tool to help you write more of what you love.

I know, this is revolutionary stuff. Except it isn’t. It’s been obvious to us AI enthusiasts for quite some time.

In the rest of this blog post, I’ll show you how I write 30 Notes in 30 Minutes that average 50-100 likes each.

How I Write 30 Substack Notes In 30 Minutes

This process has 4 steps.

Step 1: Create A Claude Project

If you don’t know what Claude is, it’s an AI model that’s the best AI writer out there. I never use ChatGPT to write stuff. Ever. Don’t ever mention that name in my house ever again.

😊

Claude has this cool feature called “Projects” which allow you to upload documents to its Knowledge Bank so it remembers certain things.

This is what my “Second Brain Writer” project looks like. If you look at the “Project Knowledge” on the right hand side, you can see it has things like style guides and content archives from LinkedIn, Medium, and Substack.

Basically, this bad boy is trained on everything I’ve ever written.

It’s Tom Kuegler without the insecurity or desperate need for attention.

😅

Every time I talk to Claude in this project, it can reference everything in the ‘Project Knowledge.’

Note: You need Claude ‘Pro’ which is currently $17 per month to create Projects. It’s money very well spent.

Step 2: Create Style Guides

For the last 7 years, I’ve kept a record of every blog post I’ve ever written online.

This is a filtered view of what that looks like.

Now, I exported this document of 1,000+ blog posts, and uploaded it directly to Claude.

Then I input 3 hyper-specific prompts to help it analyze my writing in 3 different ways.

This is part of what it came up with after prompt #1..

Prompt #1 helped me generate the first 8 pages of my Tom Kuegler Style Guide.

And that’s just Prompt #1 of 3.

If you’ve made it this far (good job), I bet you’re starting to see that maybe AI hasn’t written well for you because you haven’t analyzed your writing this deeply, or used prompts this detailed.

That’s fine. Now you know.

After I gave Claude the other two prompts, I asked it to create a “Writing Style Guide” for me that I could export to my Project Knowledge.

And here it is.

It’s 20+ pages long. 😳

Step 3: Notes Generation

I wrote on LinkedIn heavily since 2018. I’m talking hundreds of short-form posts. I learned, over the course of 1,500+ days, how to write exceptional short-form content through trial and error.

So, by the time I started writing Substack Notes in 2024, I felt I had a huge advantage.

And that advantage helped me gain 10,000 subscribers on Substack in the summer of 2024 alone through viral Note writing.

Great.

So I have mountains of experience writing viral short-form posts, which helped me write an incredible prompt for my NoteSmith tool!

The prompt for that tool was so great that it helped writers edit their Notes and get upwards of 14,000 likes on them.

So, when I ask Claude to write 30 Notes for me, I share my Note-Writing prompt with it to get the best results.

My “AI Note Generator” is steeped in years of short-form writing knowledge, and a detailed writing style guide that mimics my writing perfectly.

It is a cold-blooded killer, and can write better than 99.9% of short-form writers.

It can do that because I worked hard as hell to learn these lessons and incorporate them into my prompt.

Have I proven it to you yet?!

AI isn’t lazy, or a “time-waster,” it’s actually an amplifier, and if you have really good insights and prompts, it can do anything you want it to do.

AI writes garbage because most people don’t know how to write well.

Step 4: Proofread and Edit

So that’s it? I just auto-generate 30 Notes, dust off my hands, and auto-schedule?

Nope. Not even close.

My Note generator is a great writer, but it’s not perfect. Of the 30 Notes it auto-generates, I publish maybe half of them, and I normally take at least 60 seconds or so to edit each one I DO publish.

Newsflash, guys, I still write anywhere from 30-50% of the Notes I publish by hand. That’s because they’re touching on new concepts I haven’t written about before! I still love writing Notes.

It’s the repurposing and regurgitating I don’t like.

Remember: I use AI to write stuff I don’t want to write so I can write more of what I love.

Many times what I love to write is original Notes!

Join Me For A 5-Day Intensive To Setup Your Own Claude Clone

This Claude system works so well for me (my Notes average 50-100 likes), that I wanted to share it with you, my audience.

Surely you’d love to learn how to:

• Publish 5x Notes per day instead of 1

• Escape the soul-sucking content hamster wheel forever

• Save 20+ hours per month writing repetitive content

• Get 5-10x more likes on your Notes because they’re written with bangin prompts (YES, BANGIN)

I’ve even figured out how to write the first draft of a blog post based on an audio message I record.

This is a system that’s changed my life, and it can work for bloggers, social media managers, coaches, or solopreneurs. It can work for those who LOVE writing or HATE it and just want to get it taken off their plate.

This isn’t a system to replace you as a writer..

It’s a system to write what you hate, so you can write more of what you love.

It’s called Clone Your Writing With AI.

It’s a 5-Day Intensive where I’ll teach you how to create your own Claude Project, clone your writing voice, and generate viral Notes and Articles in your style.

We get started in 3 days on Monday, August 11.

Sign up for it right here.

It’s $497, or $197/month for 3 months.

Here’s some more detailed info on it:

5-Day Program Schedule (August 11-15)

Basically, I take you through the entire 4-step process I just showed you above.

Day 1: Build Your Writing Clone (2 Hours)

1. Create your Claude Project

2. Extract your writing style with my 3-prompt system

3. Build your ‘Story Vault’ of personal experiences

4. Create your content positioning strategy

Day 2: Generate Viral Notes + Articles (2 Hours)

1. Use 4 exclusive prompts to generate viral Notes in seconds

2. Extra prompts to help you write articles in your exact style

3. Learn how to ‘calibrate’ your voice if Claude isn’t perfect

4. Learn how to use your writing clone to generate endless content ideas

Day 3-5: Live Troubleshooting Calls + Extra Prompts (2 Hours Each)

1. Not perfect? Work with me live 1-1 until your Claude Clone writes exactly like you.

2. Receive additional expert Note + Article writing prompts.

Class Schedule

1. Happens from August 11-15.

   1. Monday - Friday

   2. Calls take place every day at 2 PM EST.

   3. 2-Day Training: August 11-12

   4. 3-Day Support Calls: August 13-15

2. Calls will be recorded and you’ll be given access to those recordings on the same day.

The Real Value? 23 Master AI Prompts

The real value of the course isn’t the guided walkthrough..

It’s in the 23 curated prompts, included in the program’s 20-page workbook, to help you with your biggest problems..

1. AI struggles to write like you? → My 3-Prompt Writing Style Guide will fix that.

2. Aren’t clear on your niche or audience? → Get 3 Niche + Positioning prompts that will analyze your writing samples and extract your blog’s natural audience.

3. Notes aren’t getting traction? → My Master Note Writing Prompt I use to average 50-100 likes on Notes will help.

4. Don’t have time to write Notes? → My 4 Note-Generation Prompts will help you find Notes in your articles and extract them in seconds.

5. Struggle to write articles? → I have a prompt that can write a first draft from an audio recording of your voice.

6. Have trouble coming up with ideas? → I have 2 Idea-Generation prompts based on your niche that will help you never run out of ideas.

These prompts are the secret sauce of this program.

What This Is Worth ($12,000+ EASILY)

If you join us, here’s what you’re getting:

1. Personal AI Writing System ($10,000+)

2. 23 Custom AI Prompts ($1,000)

3. 20 Page Workbook ($500)

4. 14 Days Of ‘Office Hour’ support with me ($300)

5. 3 Days Of Live Calibration Support ($300)

6. 2-Day Live Training ($300)

The total value of that is $12,500!

But you can get it for $497.

“$10K for a personal AI writing system, Tom? Yeah right!”

Actually, that’s kind of underpriced. Think of all the time you’ll save in time alone. If you save 20 hours a month, that’s 240 hours a year. If your time is worth even $20 an hour, that’s $4,800 worth of value created just in time saved.

After 2 years, that’s nearly $10,000 of value created.

The program is $497, y’all.

And we’re not even talking the value created from posting 5x more, getting 5x more views, and increasing your subscribers.

And what about the value of spending drastically less time in hell writing stuff you hate?

I’m only accepting 25 students, and we’ve had 15 people sign up so far.

If you’re still on the fence, I have an unlimited money-back guarantee. If you’re not happy with the program, ask me for a full refund at any time, and I’ll give it to you.

Doors close on Sunday, August 10 at midnight.

Sign up right here.

Have any questions? Respond to this email. I’ll be happy to answer them.

Tom Kuegler