From 2016-2022, I wrote one blog post on Medium every weekday.
In my six years there, I published over 1,000 blog posts.
So, I know a thing or two about writing quickly.
One of the most popular excuses for not writing is not having the time.
I get it. I’m self-employed and I still can’t find time to do half the stuff I want to every week.
If you added marriage, kids, and a regular 9–5 to that mix, I’d be toast. I’d never have any time to write anything.
When I first got started writing, I had the same problem. I couldn’t find the time to write 9-minute blog posts after freelancing all day, so I improvised.
My solution?
Write short.
Write 300-Word Blog Posts
Cap it at 300 words.
That’s how to write faster.
I understand that longer-form blog posts are kind of the norm, but I do think that 300 words still hold immense value.
It‘ll Make You A Better Writer
There’s a whole lot of rambling on the internet already. If I wanted more rambling, I’d spend all my time on Youtube.
Get to the point.
If you say to yourself ‘Alright get it together. You’re going to write 300 words and call it a day,’ then that’s a very specific goal to have in your mind. You have to find a way to begin a story, develop a story, and end your story in less than 2 minutes.
That’s how to write faster.
Why?
Because most humans don’t like leaving things unresolved. We don’t like watching movies that only have two acts. We need that third act to resolve everything. We’re okay with cliffhangers, but the main conflict must be taken care of by the time the end credits roll or else we’re going to leave crappy Rotten Tomatoes reviews.
“Art is the elimination of the unnecessary.”
-Pablo Picasso
Pablo said it right. True art is eliminating all that doesn’t need to be there. Limitations can seem like a jail cell to true creatives, but I believe in the case of writing they actually help us do our best work.
This idea that longer blog posts are inherently better just because they’re long needs to be retired.
Your Audience Will Thank You
I don’t know about you, but I enjoy getting to the point and moving on. I don’t like wasting time. I hardly ever finish a 9-minute blog post unless it has the map to the fountain of youth in it somewhere.
I made a guess three years ago that people actually appreciate shorter posts because the author is respecting their time.
It’s a nugget of useful information they can take before they screw off and do the rest of the crap they need to do.
Seth Godin thrives on writing short posts. This one he wrote was barely 100 words.
I love it. Thanks, Seth.
It Makes You Feel Like You Progressed
Writing shouldn’t be like that Pirates of the Caribbean movie where Jack Sparrow’s trying to get to the island that nobody can find with no map.
You should know where you’re going. You should make tangible progress every single day. Most of all, you should publish every single day.
You’ll never know if an idea is good unless you see how it performs.
Don’t make your goal to write for an hour, make your goal to publish every day. That’s the goal. Do whatever it takes to make that a reality.
After you’ve published 10 blog posts after 10 straight days, you’ll see a remarkable increase in your writing ability and not to mention you’ll understand which ideas people like reading about.
That’s half the battle as a writer — just writing about what people want to read.
You can “hack” this elusive process by publishing every single day.
It’s Easy To Write An Extra 100 Words
I’ll bet you something.. When you’re deep into writing a post, writing 100 more words after your initial 300 isn’t that hard.
When I’m in the flow, much like I am now, I can rattle off 100 words in a span of 3 minutes. You can probably do the same.
Telling yourself that you’ll write 300 words and be finished is a good way to get started. It doesn’t feel like that hard of a task to finish. So, you get started incredibly easy. After the 30-minute time limit is up, or however long you choose to write, you’ll probably find you wrote 50–100 more words than you expected.
That’s because you just got started. You gave yourself a manageable goal and got lost in the art of writing. That’s how to write faster. Good for you. That’s what it’s all about.
How To Write Faster
The last major benefit of writing shorter posts is it makes you a faster writer. Writing fast is like running fast. To run faster, you gotta do sprints. To write faster, you gotta do sprints, too.
This is the equivalent of a writing sprint.
I found I started writing 500-word posts in 30 minutes after about 1 month of this exercise. I got much faster. You will too.
Don’t Focus On Perfection
I need to write a whole post about this, but you can’t focus on perfection as a writer using this method. It’s not about perfection. It’s not about what people are going to think. It’s about art, man.
It’s about art.
So get out there and write, and tell all the perfectionists to screw off.
Write Daily Substack Notes
“But Tom, I don’t want to send people five emails per week on Substack!”
I get it. Write Notes instead. Practice your writing habit by writing daily Notes. 100-200 words each—if that. It’s the perfect sand box to publish you short-form writing in.
Don’t know where to get started on Notes? Become a paid subscriber to my newsletter if you want 5+ hours of the best Notes Trainings on Substack.
It’s a great time to sign up! I’m doing a new live Notes Training for paid subscribers this Friday at 11 AM EST. I hope to see you in there.
I'm psyched. Thanks, coach!
Following on your convo with Don, up until recently, my posts have been longer. But most of those are also intended to be chapters in my spiritual memoir. So longer makes sense. (And I've never been a verbose person. "Clear and Concise" has described me since high-school English class.)
But two weeks ago, I started a more newsy newsletter (Fractal Fridays). This will be where my shorter content goes. Although I may publish it as a note if it's not Friday and I have something I need to say. 😉
Interestingly, there is a corollary to this variability in length in my ministerial life. When I write a sermon, it's long form. Six pages of notes, 15 to 20 minutes of delivery. But when I'm only sharing a testimony, it's short form. Half a page of notes, 3 minutes of delivery.
In fact, I'm planning to use this past Sunday's testimony as the basis for this week's Fractal Fridays newsletter. Thus demonstrating another important writing principle: whenever possible, re-purpose the same content to serve multiple purposes.
I've said this before. Tom is a master at teaching writers how to simplify, and edit. In a private session with him once, he walked me through how to edit 280 words of a post down to an 80 word Note. I'll never forget that lesson. It has become a core tenet of my Notes writing now.