69 Comments
User's avatar
Annette Marquis's avatar

I love that your best performing posts were written in 45 minutes. I suspect that’s because you had passion behind them. Good thing to remember. If I am passionate about something, write about it.

Expand full comment
Tom Kuegler's avatar

Yes, exactly that Annette. Once I made a viral video that got like 6,000,000 views. I wrote the script for that in an hour. Shot it in an hour. Edited it in 3-4 hours, and posted that same day. I feel like our best work can sometimes be the stuff that takes us the shortest amount of time to create.

Expand full comment
Annette Marquis's avatar

I'd love a link to that video, just so I can see what it looked like. It sounds amazing!

Expand full comment
Salvador Lorca 📚 ⭕️'s avatar

It is the only sdvice I did not like🙂

Expand full comment
Annette Marquis's avatar

We all have ways of writing that work for us. That’s what makes us and our writing unique.

Expand full comment
Eric Hoffman's avatar

I've found the best reach on my other social media sites to come from the posts I didn't agonize over. One draft, a quick proofread and send it.

Expand full comment
Tom Kuegler's avatar

Same here Eric!!!

Expand full comment
Lucy Hearn's avatar

I just found at least five different things I'm going to start doing today. Thanks for sharing!

Expand full comment
Tom Kuegler's avatar

I'm so happy to hear that Lucy!!

Expand full comment
Bri's avatar

Number 49 really resonates. I don’t mind using myself as an example, but my goal is to give people something useful to apply to their own situation.

Expand full comment
Martin Hughes's avatar

I started my first blog in 2007. I'm in agreement with the vast majority of these points. Take them in.

Expand full comment
Tom Kuegler's avatar

Woah that's high praise Martin coming from someone with so much skin in this game. Thank you.

Expand full comment
Karina Ahrer's avatar

Those are definitely some lessons I learned after 1.5 years of writing already.

Especially the last one is the key why I'm still here:

helping myself by writing, and then publishing it to help others too.

I actually started writing in 2018 but quit after my studies needed my attention. I didn't have any goals or community back then (didn't know about Twitter) to keep me focused.

Thanks for the lessons Tom!

Expand full comment
Tom Kuegler's avatar

Thanks for taking the time to read, Karina! :)

Expand full comment
Steve Foss's avatar

This is a great article. Thanks so much. I hope the whole "sowing/reaping thing" kicks in and you reap abundantly. May this year be your best year ever!

Expand full comment
Janet Ridsdale's avatar

Thanks Tom 🙏

Great succinct list to follow.

Appreciate the honesty.

As a newbie - I am now going for 200 subscribers, but am still going to do your course - thank you 😊

Expand full comment
Tom Kuegler's avatar

Thanks Janet! Hope it helps! :)

Expand full comment
Janet Ridsdale's avatar

Thanks Tom :-)

Expand full comment
David G's avatar

Hey! Great, actionable article. Got any tips on writing great headlines? :)

Expand full comment
Tom Kuegler's avatar

For paid subscribers I have some locked content that teaches you how to write great headlines. The material for that is great!

Expand full comment
Kasey Reilley's avatar

I really appreciate all these pointers. It’s amazing to me that you blogger for 88 months! That sounds like a lifetime but it shows and I know from this short time I’ve been writing it just keeps getting better. Thanks for taking the time to share your hard earned experience!

Expand full comment
Tom Kuegler's avatar

No problem Kasey. Yeah, it's been like 8-9 years now or something. I have no idea anymore. Seems like just yesterday. Haha. Thanks for reading.

Expand full comment
Courtney's avatar

Thank you for sharing this! I’m just getting started on Substack and I found it so helpful and encouraging.

Expand full comment
Tom Kuegler's avatar

I'm really happy to hear this, Courtney!! Let me know if you have any other questions along the way.

Expand full comment
Raveen's avatar

'Always make your writing about helping other people.'

Yeah, I'm making sure that my articles are in that sense actually relevant to readers and that they can get something out of it. Cause that's how they become interested in reading your articles and possibly subscribing.

You raise a lot of good points, Tom.

Expand full comment
Tom Kuegler's avatar

Thanks Raveen for reading. :)

Expand full comment
Healing Palette Insights's avatar

Loved it, thanks

Expand full comment
Maria DeVoto's avatar

This is great advice! I actually mostly use my photos that I’ve taken myself instead of stock photos. Maybe that works better from my niche (personal finance from a very personal angle) ? Or maybe stock images have more benefits?

Expand full comment
Tom Kuegler's avatar

I'm fine with either Maria! :) I think that's cool you use your own photos. It most definitely helps you with your own visual style, I would imagine, that helps you stand out from everybody else.

Expand full comment
Richard Glover's avatar

I want to know about 21 & 24!

These seem like key learnings I need right now.

Expand full comment
Tom Kuegler's avatar

Create a freebie you can give away to people in exchange for their email address. Something like a free course, download, checklist, ebook, whatever that would be attractive for them. After that, start to develop some kind of a digital product to sell. That's the gist of those two points there.

Expand full comment
Carlos Garbiras's avatar

Fear of #34, as an esl writer, is one I have to overcome every time.

Expand full comment
Carlos Garbiras's avatar

Tom, I wrote something about this today. I thought you might have some similar experiences being an ESL (español como segunda lengua) speaker, too.

Expand full comment