56 Comments
User's avatar
Matt Tilmann's avatar

Definitely some great food for thought in here. There's a lot of pieces out there about making sure you include a laundry list of items in your writing, which yes, is true to an extent to keep readers engaged somewhat. But when we do that, it still feels way too close to the mantra of needing to write for the algorithms of other platforms.

Expand full comment
Tom Kuegler's avatar

Yes Matt. There needs to be a balance. I don't see many popular writing coaches talking about balance much (or at all). It's very important to give yourself room to play because sometimes a big discovery can be made when we do that!

Expand full comment
Beyond Visions's avatar

Exactly 💯 I am not the one ever to follow the rules..there's so much more to it. Some of it can't even be put it words..but is happening on another Plainfield all together.

Trust the flow.

Expand full comment
Jeannie Ewing's avatar

@Tom Kuegler I just wanted to thank you for your thoughtful, clear, and fun demonstration on how to show up authentically on Substack during today's Creator Retreat hosted by @Teri Leigh 💜 and @Ryan Delaney . I appreciate your time and everything you shared!

Expand full comment
Tom Kuegler's avatar

Thanks so much Jeannie. It was the highlight of my week!! :) Happy to meet you today over Zoom!!

Expand full comment
Jeannie Ewing's avatar

Well, you were a delight and so welcoming. I admire you for rebuilding your online presence in a way that feels more authentic to you, @Tom Kuegler .

Expand full comment
Teri Leigh 💜's avatar

I love how every single person shows up in this community. I”m just in awe of how this has come together and is playing out!

Expand full comment
Ryan Delaney's avatar

I second your sentiment, Jeannie. Tom, your presentation was insightful, informative and well-thought-out. I especially appreciated your CPR methodology—it was funny and brilliant!

And Jeannie, I appreciate how you were engaged verbally and in the comments. I think you wrote as much as the rest of us combined.

Expand full comment
Jeannie Ewing's avatar

I can type really fast, Ryan!

Expand full comment
Dr Vicki Connop's avatar

These are exactly the words I needed to read today, thank you 😊

Expand full comment
Therapy Truck's avatar

Really enjoyed this post, Tom. Thank you! I've been on Substack for a month. I was instructed to have a niche and write about a topic I was passionate about. Ok. Did that. Now, after engaging with others on the platform, I see how I could be more authentic and write random posts that reflect my life and fictional stories, the posts that the folks in Notes keep saying they want to see more of. My question is how do I incorporate those posts into the site I've already created? Would it be as easy as making a table of contents and having these rando-posts listed as a side element? Interested in your opinion and appreciate your time❣️

Expand full comment
Sharon Hines's avatar

Neat idea. Waiting to hear what Tom has to say.

Expand full comment
Tom Kuegler's avatar

Hey fellow Maryland-er! :) This is cool. I think, yeah, you could go that route. You could create a menu item in your pub’s navigation bar that reflects these more personal stories as well. You could just experiment with them on Notes as well first to see what happens.

Expand full comment
Lotus Child's avatar

Spot on! Being authentic and inspired to write creates the type of content no system, or AI, can.

Expand full comment
Angel Stevens's avatar

Absolutely 💯 truth!

When I found substack I kept looking at many of the 'grow your substack' how to posts. Truth be told, they felt wrong.

Why would I follow someones step by process if I want to stand out for being me?

When we do it from the heart, messy and true to ourselves, the imperfection makes it perfect in a strange way.

Love your take and honesty!

Expand full comment
Tom Kuegler's avatar

Yeah Angel I am thinking I want to start leaning more into the slow growth side of things. The problem is that people pay to learn how to grow. If people paid to learn how to write well, that would make everything easier from a marketing standpoint. People don’t typically pay for that, though. They just want to grow.

Expand full comment
Angel Stevens's avatar

People want instant pudding results.

Expand full comment
Tom Kuegler's avatar

If growing a following was easy, everybody would have 10,000+ followers. It’s hard!

Expand full comment
Angel Stevens's avatar

I totally agree.

Expand full comment
Pat Sgro's avatar

Flow state right? It's like 90+% of what we do daily is striving to construct circumstances, the fertile soil for this to happen. Nice piece mate.

Expand full comment
Tom Kuegler's avatar

Thanks Pat! :)

Expand full comment
Chris Keilman's avatar

My only "strategy" or golden rule now is: "only make what feels true."

Expand full comment
Tom Kuegler's avatar

That’s a great rule to live by

Expand full comment
Migraine Girl 🧠's avatar

I love every bit of this! I want 1 thing of mine to go viral just so I know what it feels like to

Expand full comment
Sharon Hines's avatar

I like to think I’m doing what you just ranted about. In my latest post, I pointed out that when I notice my joy fountain has turned off, it’s an early warning sign that I’m writing about the wrong thing. Wrong for me, that is. If we’re not having fun, something is wrong.

Expand full comment
Tom Kuegler's avatar

Yes exactly that Sharon. The joy fountain analogy is great. For me, if my joy fountain isn’t even on, then I’m not going to be able to go much longer writing whatever I’m writing about. That’s just me.

Expand full comment
Terra Brooke's avatar

I have never had a writing coach and have felt like I jumped in the deep end as I just started writing a book. Now I am hiring people to help me edit and improve it. We begin in about a week. It is good to be reminded that “be yourself” has value. And you’re right. There are so many templates on how to do well. But it doesn’t feel particularly creative to shove oneself into a template.

Expand full comment
Tom Kuegler's avatar

Terra I’m going to respond to you over DM. I saw you sent me a message.

Expand full comment
Therapy Truck's avatar

BTW - from Maryland. Go, O's❣️

Expand full comment
Teyani Whitman's avatar

This. Passionate attention to one’s inner self. That’s something we all enjoy!

Expand full comment
Carmen Amato's avatar

A breath of fresh air! Writing for the algorithm is chasing a neverending problem. Sometimes creativity needs to be more spontaneous. Also food for thought--in both cases where you struck gold, you were on trend, first with an evergreen relationship post and then with an issue that was nationally popular.

Expand full comment
Tom Kuegler's avatar

Trends do help for sure I won’t deny that. Thanks for reading Carmen.

Expand full comment
Allegra Huston's avatar

One mistake in your article, Tom - NOT ALL writing coaches say to repeat yourself! (Maybe all the "business" writing coaches do.) We don't. Our mantra is "Surprise Yourself."

Expand full comment
Tom Kuegler's avatar

I like that Allegra!!

Expand full comment